WHO WE ARE
Our management team is a unique blend of online marketing expertise, celebrity (yes, really) and technical know-how. This has enabled us to grow in just two years into Australia’s leading provider of influencer marketing.
WHAT WE DO
Influencer marketing requires time, expertise and experience to deliver successful results. It’s not as simple as posting a brief online. There are multiple factors to consider, such as:
– the type of influencer (eg Celebrity, Vlogger, Employee, Customer etc).
– the nature and tone of content.
– the audience, including choice of social channels.
– the timings and trends of the moment.
But the most important aspect is how the campaign fits into the overall marketing message and mix.
The HooZu strategy team works meticulously with its clients to ensure influencer marketing enhances brands and delivers optimum results.
HOW WE DO IT
GETTING THE RIGHT TALENT
- We use technology tools to identify and profile talent from the whole social web.
- Our recommendations marry objectives with the best and most appropriate talent.
- We have access to all levels of online influencers (Celebrities, Micro, Employees).
- We have trading agreements with talent agencies that enable us to offer highly competitive rates.
HOW WE MANAGE YOUR CAMPAIGN
- We guarantee minimum reach and engagement targets.
- Our campaigns run with multiple influencers to optimize reach and performance.
- We manage pacing and flighting to build frequency of messages.
- We post across all social media channels (Facebook, Instagram, Twitter, etc).
WE MAKE SURE YOUR CAMPAIGN IS WORKING
- We offer real time in-depth reporting, including:
- Constant Optimisation;
- Competitive analysis and tracking.
- Insights, post analysis, brand sentiment monitoring, key learnings , content and social planning.
OUR OTHER SERVICES
- Strategy incorporating Influencer marketing into adverting mix.
- Customer & Employee advocacy programs and product implementation.
- Content creation & production.
- Extended Content Distribution (through in-banner ads, OOH).
We like to create engaging content for brands. The way we see it is, if you want your video to be shared amongst your target demographic, it can’t be boring. It has to be subtle with branding, and needs to be authentic to capture your audiences’ attention.